Sorrell hints at WPP’s return to UK after Budget tax cuts
Advertising giant WPP has said it is likely to switch its headquarters from Dublin back to the UK after UK chancellor George Osborne slashed corporation tax in last week’s budget.
media
Sorrell hints at WPP's return to UK after Budget tax cuts
Advertising giant WPP has said it is likely to switch its headquarters from Dublin back to the UK after UK chancellor George Osborne slashed corporation tax in last week’s budget.
Online Vs TV: Cadbury’s ROI for every £1 media spend
Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign.
Online Vs TV: Cadbury's ROI for every £1 media spend
Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign.
Future of content: Will traditional newspapers survive?
Consumer power, social media and monetisation challenges are meaning that newspapers and other content providers must evolve rapidly or risk going out of business, according to a new report.
Online ad spend grew 10.9% last year- report
The digital sector continues to boost UK advertising growth, with online ad spend growing 10.9% last year, according to new data.
Top tips: 8 steps for successful online audience targeting
As media fragments and audiences become more segmented, online audience targeting is becoming ever-more important tool for marketing campaigns. Stuart Colman, Managing Director, Europe of AudienceScience, offers a guide to reaching the right consumers online.
Travel websites getting social
Many more travel websites are encouraging customers to engage with them via social media and developing apps for use on the move giving customers a much more constant level of exposure to the brand allowing for deeper engagement, according to a new study.
IPC takes 24 magazine sites mobile
IPC Media has unveiled 24 mobile-optimised sites, including some of its most popular brands, such as Marie Claire, GoodToKnow, NME and Nuts.
How to disappear from Facebook? Privacy in social media gets easier
The web has a long sense of memory, but after the European Commission weighed in to tell social media platforms that people should have a ‘right to be forgotten’ that might be about to change. Facebook have announced they’re trying to ‘find mechanisms to help in exceptional cases’ if someone wants to disappear from the … [Read more…]