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Poor branding putting companies at risk of losing customers

April 9, 2019

51% of UK adults regularly see adverts without knowing what’s being sold, while 62% walk away from businesses with obscure branding, according to new research.

Ads, Content brands, ecommerce, marketing, media, UK

Instagram influencer marketing service announces two senior appointments

April 9, 2019

Following a period of rapid growth, leading Instagram influencer marketing service, Takumi, has announced two new senior appointments – a promotion and new hire for the business.

News advertising, brands, marketing, media, technology

Snapchat forecast to lose users for the first time as redesign takes toll

April 4, 2019

For the first time since its inception, Snapchat’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast.

Mobile, News, Social agencies, apps, demographics, government, media

New Facebook data breach: 540 million user records uploaded to public cloud

April 4, 2019

Personal Facebook data, including account names, comments and likes, was publicly accessible on the internet, the company has been forced to admit.

Regulation, Social Amazon, apps, email, Facebook, media

Vodafone turns on first 5G train station at Birmingham New Street

April 4, 2019

Vodafone has turned on 5G connectivity at Birmingham New Street, making it the UK’s first train station to trial the superfast technology.

Mobile broadband, media, retail, sport, technology

Out of home marketing trends: A programmatic future

April 4, 2019

Experts believe programmatic will help drive significant growth in Digital Out Of Home (DOOH) marketing, and make it more accountable and accessible, more flexible and creative, according to new research.

Ads, Content, News advertising, brands, content, marketing, media

Don’t mix politics and business: Most customers wouldn’t boycott brands that stay silent on social issues

April 3, 2019

Nearly two-thirds of people (63%) claim they’d continue shopping at businesses that stay silent about social issues they care about. Slightly fewer people (58%), however, would continue shopping at businesses that take stances on issues they disagree with.

Ads, Content, News, Social, Viral agencies, brands, media

Boots sponsors all GB women’s national football teams

April 2, 2019

MediaCom has brokered a multi-year agreement between Boots and the women’s football teams of England, Scotland, Wales, Northern Ireland and the Republic of Ireland.

Ads, Content brands, content, France, marketing, media

UK programmatic ads outperform direct buys for the first time

April 2, 2019

Programmatic viewability rates out-performed publisher direct buys across desktop and mobile web display in the UK, according to new research.

Ads, Content advertising, brands, content, media, UK

Facebook asks governments for help policing internet

April 1, 2019

Facebook boss Mark Zuckerberg has asked governments and regulators to play “a more active role” in policing the internet and the standards of big online companies.

News, Regulation, Social, Video advertising, content, Facebook, global, media
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