media Archives

Poor branding putting companies at risk of losing customers

April 9, 2019

51% of UK adults regularly see adverts without knowing what’s being sold, while 62% walk away from businesses with obscure branding, according to new research.

Instagram influencer marketing service announces two senior appointments

April 9, 2019

Following a period of rapid growth, leading Instagram influencer marketing service, Takumi, has announced two new senior appointments – a promotion and new hire for the business.

Snapchat forecast to lose users for the first time as redesign takes toll

April 4, 2019

For the first time since its inception, Snapchat’s user base will begin to decline in 2019, according to eMarketer’s latest UK social usage forecast.

New Facebook data breach: 540 million user records uploaded to public cloud

April 4, 2019

Personal Facebook data, including account names, comments and likes, was publicly accessible on the internet, the company has been forced to admit.

Vodafone turns on first 5G train station at Birmingham New Street

April 4, 2019

Vodafone has turned on 5G connectivity at Birmingham New Street, making it the UK’s first train station to trial the superfast technology.

Out of home marketing trends: A programmatic future

April 4, 2019

Experts believe programmatic will help drive significant growth in Digital Out Of Home (DOOH) marketing, and make it more accountable and accessible, more flexible and creative, according to new research.

Don’t mix politics and business: Most customers wouldn’t boycott brands that stay silent on social issues

April 3, 2019

Nearly two-thirds of people (63%) claim they’d continue shopping at businesses that stay silent about social issues they care about. Slightly fewer people (58%), however, would continue shopping at businesses that take stances on issues they disagree with.

media

Poor branding putting companies at risk of losing customers

Instagram influencer marketing service announces two senior appointments

Vodafone turns on first 5G train station at Birmingham New Street

Out of home marketing trends: A programmatic future

Boots sponsors all GB women’s national football teams

UK programmatic ads outperform direct buys for the first time