Companies love to send out emails, they’re cheap, they’re quick and are seen as relatively easy to do. But the fact remains that unless you get the basics right an email campaign can end up being at best time consuming and ineffective at worst damaging to your brand. So here are the Stream:20 top 20 … [Read more…]
More than half of professionals report a direct boost to their business as a result of their social media usage.
The Government has shut down its iconic Central Office of Information (COI) ad agency arm, putting an estimated 400 advertising jobs at risk.
More than one in three consumers are now withholding all identifying information when engaging online with brands, according to new research.
Mobile music discovery firm Shazam has raised $32m in new funding led by Kleiner Perkins Caufield & Byers (KPCB) and Institutional Venture Partners (IVP), with existing investor DN Capital participating.
Over three quarters (84%) of Irish marketers believe email is either “important” or “very important” to their overall marketing strategy, with a renewed focus on driving sales as well as building brand awareness, according to a new survey.
For the media channel that promised perfect measurement, the web has struggled to deliver. That’s why the new Nielsen Online advertising effectiveness measurement tool called Campaign Ratings could be a breakthrough. Nielsen have combined the Nielsen panel data with aggregated, anonymous demographic data from online data providers. This unique hybrid approach can measure online advertising … [Read more…]
Despite challenging economic times, UK online businesses are failing to recognise that customer service is king. A revealing new report – The 2011 Eptica UK Multichannel Customer Service Study – lays bare the gulf in customer service support that UK consumers face when buying online.
The new EC Directive on Privacy & Electronic Communications came into force last month and has caused major concerns with website managers who use web analytics systems. The new rules requires positve consent on the use of cookies for web analytics. John Harrison CEO of web analytics company Maxsi, looks at the changes, how it … [Read more…]
MORE TH>N is promoting its Pet Insurance services with a new social media campaign aimed at owners and their pets.