media Archives

Publicis buys Epsilon to boost data marketing for clients

April 16, 2019

French ad giant Publicis has bought marketing services company Epsilon for around $4.4bn, in a move that will help its clients better personalise their advertising.

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

April 15, 2019

There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” – pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.

IPONWEB launches ‘optimal price tool’ for programmatic ad buyers

April 12, 2019

IPONWEB is promoting its Optimal Price Discovery service to help programmatic buyers bid effectively as digital advertising migrates to first-price auctions, following Google’s recent shift.

The changing face of customer loyalty

April 12, 2019

Many brands take loyalty for granted; Dino Forte, CEO, Ventrica highlights the importance of delivering customer experience that meets the customer’s expectations, and due to this, argues that organisations need to make sure that measures are in place to ensure all channels are equipped to provide this service.

media

Publicis buys Epsilon to boost data marketing for clients

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

IPONWEB launches ‘optimal price tool’ for programmatic ad buyers

Most small firms now confident in SEO (but it may be misplaced)

Customer experience trends: Building customer trust more important than big budget ads

Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI)