Super Bowl streamed live on mobiles for first time
The NFL has struck a landmark agreement with US TV network NBC to stream next years Super Bowl online and through mobile phones.
media
Public Sector and social media: Whitepaper offers guidelines for councils
Media communications company DWPub has released a new whitepaper to help public sector organisations learn how best to use social media.
Acquisio expands performance media platform into Europe
Performance media platform Acquisio is building out its EMEA offering and operations.
US adults ‘spend more time on mobiles than on reading’
US adults currently spend more time on mobile devices each day than they do with print media, according to new reseach.
Right to reply: Multi-channel customer experience will save UK’s high streets
This week has seen retail expert Mary Portas has set out her vision for Britain’s high streets, detailing 28 recommendations to improve the UK’s town centres and update the retail business model to bring it into the 21st century. In response, Anton Gething, Co-founder & Product Director at nToklo, argues that for the high street … [Read more…]
Consumers spent $3.5bn on online video services in 2011- report
Global consumer spend on online video has exploded in 2011, reaching $3.5bn in total for the year, according to new research.
Consumer insight data – Reckitt Benckiser and Danone turn to Dunnhumby
Measuring the offline effect of online marketing has been one of the biggest challenges in consumer insight data and analysis since the start of online marketing. As the research giants become more focussed on digital, they’re picking up the big contracts. Dunnhumby is the latest to announce wins of Reckitt Benckiser and Danone – and … [Read more…]
Dune plans product video rollout across entire footwear range
Dune is planning to rollout videos across its entire footwear range online, after seeing a big increase in conversion rates on products with video compared to those without.
Ad network Crimtan signs AdSafe to block unsuitable sites for ads
Crimtan has become the first UK-based ad network to sign to AdSafe’s new Content Rating System, to avoid placing client ads on inappropriate content.
Top quarter of ads ‘2.5 times more likely to engage users than average’
Consumers are 2.5 times more likely to engage with ads that performed in the top 25%, with a dwell rate of 16%, as compared to ads in the benchmark average, according to new research.