Etihad Airways picks LBi for digital push
Global marketing and technology agency, LBi, has been selected to manage the global digital media strategy, search and affiliate marketing account for Etihad Airways, following a global agency review.
media
C4 to report first loss in ten years: Invests in creative talent
Channel 4 is set to report a loss during 2012 as the broadcaster looks to invest in creative talent at the expense of profits.
Email marketing: Indian marketers seek anti-spam regulation to boost reach
The majority of marketers in India are in favour of a code of conduct to tackle to growing issue of email spam, according to new research.
Amaze creates Facebook app for LateRooms
Discount hotels specialist LateRooms.co has appointed full service marketing and technology company, Amaze, to create a Facebook application (app) that socialises its hotel booking process.
Top tips: Social marketing trends in 2012- the year of sponsored stories?
As social media marketing becomes an ever-more lucrative channel, which formats are likely to enjoy the most growth this year? Will Ashton, Managing Director at Alchemy Social, looks at the social media trends in 2012 – with particular focus on sponsored stories.
Snickers Twitter stunt sees Katie Price rant about global politics
Katie Price surprised her Twitter followers this weekend when she came up with bizarre rants about the global economy and politics, as part of a new Snickers social media campaign.
Cyberlockers under threat: Filesonic axes file-sharing tools after Megaupload arrests
Cyberlocker service Filesonic has disabled all file-sharing functions on its site, and shut down its affiliate rewards program, following the Megaupload shutdown and arrests last week.
Right to reply: Reading between the lines of affiliate marketing surveys (Part 1)
As digital marketing grows at a rapid pace, how is affiliate marketing changing, and what does the current data tell us? In the first of a two-part series, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, takes a closer look at three recent industry surveys, to see where affiliate marketing is heading.
SOPA protests in numbers: Wikipedia hails blackout “a success”
Wikipedia’s 24 hour blackout to protest new anti-piracy bill in the US has been hailed a success by its founders.
Ladbrokes hires TagMan for Tag Management
Betting and gaming giant Ladbrokes has hired tag management system TagMan in order to measure and optimize online marketing campaigns more effectively.