Social media has ignited a new level of engagement between advertisers and consumers, but can this level of oversharing leave people prone to identity thieves? Justin Schamotta, senior staff writer at Choose, explains how advertisers can avoid putting customers at risk while encouraging engagement and building loyalty.
American Express recently teamed up with Twitter and a number of retail partners, including H&M and Best Buy, to offer its customers the chance to get discounts by tweeting specific hashtags from the retailers. Jonathan Lakin, CEO at Global Dawn, discusses how social media is providing a rich mine of data for retailers…
Channel 5 has agreed to refund Big Brother viewers that lost out on the broadcaster’s Facebook voting scheme last year.
BT and Talk Talk have lost an appeal over controversial measures to tackle copyright infringement online. The move gives a green light to the UK Governement to push through a set of new digital piracy laws.
Non-profit organisation Plan UK has launched a new video poster campaign that recognises if a viewer is male or female using facial recognition technology, and displays different content accordingly.
Online video advertising company Adap.tv has launched its Adap.tv Upfront Marketplace, a media buying platform designed to simplify the process of buying future inventory across multiple screens.
Online purchase decisions can be positively and negatively influenced by displaying the Facebook and Twitter icons next to products, according to new research.
Collective, a full service provider of media and technology solutions for display and video advertising, has appointed Dominic Woolfe to lead the newly-created Advertising Solutions Group in the role of Client Strategy Director.
RadiumOne Labs has launched its newest app Via.Me, letting uses create and share pictures, videos, audio notes, and content across multiple social networks.
LG’s new minute-long “smart thief caught on cam” guerrilla-style ad for its slim televisions has already amassed 4.5m views since its launch on YouTube back in December. Click below to see why it’s our video viral of the week…