Ex-interim CEO Ross Levinsohn quits Yahoo
Yahoo!’s former interim CEO, Ross Levinsohn, who was overlooked for the top position, is leaving the company today.
media
Online advertising campaign generates increased donations for Christian Aid
International development charity, Christian Aid has seen a significant increase in donations and support following an online advertising campaign in the run up to Christian Aid Week earlier this year.
Top 25 Olympic brands- McDonalds bottom of social media league
As the Olympics begins, McDonalds languishes at the bottom of the official sponsor’s league table in terms of Twitter buzz, according to new data.
Olympics ‘Global CheerMeter’ tracks athletes, sports and sponsor support on Twitter
As the Olympics gets underway, social analytics firm Socialbakers has launched CheerMeter, a new social media tool that tracks and analyses real-time global Twitter buzz around sporting events.
Is your social medial campaign on track? (Infographic)
How can brands interact and increase brand engagement within the three main social platforms, Facebook, Twitter and LinkedIn?
IAB research: Tablet users want interactive ads
New research published by the IAB in conjunction with its partner Ipsos MediaCT, has found that consumers are more than twice as likely to be engaged with tablet ads that are interactive. Overall, 55% of tablet users think that advertising on tablets can do things that other media can’t and they expect to see this … [Read more…]
Facebook: 955m active users but shares still fall
Facebook has announced Q2 revenues of $1.18bn (£750m), a 32% year-on-year increase from $895m (£570m) a year ago. Despite this, payments to staff share schemes following its IPO meant that the firm posted a total loss of $157m (£100m). If taken into account, adjusted figures would have shown earnings of $295m (£188m).
The social media Olympics: Which sponsors are creating the most buzz online?
With the Olympics less than a week away, which sponsors have made the best use of social media? This infographic from Gorkana shows that Coca-Cola has generated the greatest share of voice ahead of the games.
Mobile ad trends – iOS on top for ad monetisation
Apple’s operating system iOS is the most effective platform for driving mobile ad impressions, according to new data. The study forms part of Opera Software’s first State of Mobile Advertising report, highlighting key data and trends in mobile advertising worldwide.
Amazon to open creative centre in London
Amazon is set to open a new London-based site for some of its design and development teams. The centre, based near London’s “Silicon Roundabout” will house hundreds of staff including software development engineers, graphic designers and teams from both Pushbutton and Lovefilm.