Top 30 US & UK Olympic Facebook posts- Jessica Ennis’ page grows 295%
Following an action packed Olympic weekend in which Team GB increased their medal haul, Experian looks at how Facebook is fuelling the UK’s excitement around the Games.
media
Top 30 US & UK Olympic Facebook posts- Jessica Ennis’ page grows 295%
Following an action packed Olympic weekend in which Team GB increased their medal haul, Experian looks at how Facebook is fuelling the UK’s excitement around the Games.
Strepsils and Lemsip unleash ‘online grandma’ to cure man flu
Reckitt Benckiser has teamed two of its brands – Strepsils and Lemsip – to defeat ‘Man-Flu’ via an interactive video and social media campaign.
RollUp Media partners with blog network Handpicked Media
RollUp Media is adding to its network of independent publishers by partnering with Handpicked Media, a premium collective of UK sites and bloggers.
Right to reply- Online retail sales up 25% show high street needs flexibility
Online sales were up a dramatic 25% on the previous July, while the high street slumped, according to new data from BDO. Adam Stewart, Marketing Director at Rakuten’s Play.com argues that figures don’t herald the death of the high street, but retailers need a more flexible supply chain to shift stock.
Video report- the growth of the connected TV
While traditional TV is still the major player in most US households, DVRs now appear in 44% of homes, up almost 80% since 2007. This report and video from Nielsen looks at the rise of connected TV, and how it will impact marketing in the future.
German ad spend 2012: Automotive sector fastest riser (infographic)
In the period from January to April 2012, advertising expenditures in the German advertising market totaled €9.4 billion, an increase of 1.6% or €143.6 million compared to the same period in the previous year, according to new data.
‘Olympictures’ rewards London 2012 snappers with prizes
A Manchester-based digital marketing agency is offering prizes in an Olympics-based photo competition.
How fashion retailers use social media- report
Social media enables the fashion industry to connect and engage with customers on a more individual level than traditional marketing methods, a new paper by social media management agency, eModeration argues.
MediaMind partners Omnicom for global digital ad drive
MediaMind is to become a global technology partner for Omnicom Media Group (OMG).