The Olympics offers three levels of sponsorship to brands- worldwide, London-based and athlete-based. Social media app Wildfire (recently acquired by Google) has tracked the main sponsors’ activity on social media over the duration of the Olympics and looked at whether they have seen an uptake similar to that of the athletes.
Move over Nostradamus- this video from 1995 shows US school children predicting the future of the internet with unnerving accuracy, right down to the web’s obsession with cats.
Nike was the most engaging brand on social media during the Olympics despite the fact that it was not an Olympic sponsor, according to new data.
Search engine optimisation remains a tricky balancing act, as the rules constantly change. In this official Google blog post, Maile Ohye, Developer Programs Tech Lead from Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you’re on the right track.
The UK is constantly sharing content across the internet, Brits really stepped it up a gear over the past two weeks. Olympics fever gripped the UK – with over 300 billion pieces of content be shared online over the 17 day period. This infographic takes a look at how content was shared over the web.
Salesforce.com is testing an application that lets companies build social networks for their customers to interact with the brand.
Yahoo is launching an online talk show hosted by some noteworthy guests, including “Lost” co-creator Damon Lindelof and journalist Maria Shriver.
Amazon has entered the social online gaming market to cash in on the growing popularity among its customers and has found people spend a great deal of time on social networking platforms.
Video is a key tool for boosting brand equity and the latest online video tips for content prove the impact that longform video content has on web marketing effectiveness. The key takeout from new research? Don’t stop you’re online video at 30 seconds. Here’s why…
Social media platform Banjo, has launched a new Olympics tool that aggregates the most popular social networks into one feed, sharing views from athletes and fans in real time and by location.