Rich media display ads ‘3 times more effective than traditional banners’ (Infographic)
Desensitised to standard display advertising, consumers now spend 74% more time engaging with rich media ads, according to new research.
media
Newspaper ad trends- Digital revenues fail to match print ad losses
US newspapers are failing to offset their declining print ad revenues with new digital sales, according to new data.
Sports brand Sweaty Betty begins online push
Women’s sportswear brand Sweaty Betty has partnered with multichannel digital marketing firm DC Storm to boost its online presence, by providing the data and knowledge to understand its customers’ purchase journey.
Twitter restricts third party apps to pave way for ads?
Twitter has released its controversial API update which restricts third party developers, opening up the possibility of in-app ads in the process.
Coca-Cola crowdsources 50m Facebook fans for new campaign
Coca-Cola has marked its 50 millionth Facebook “Like” with a new campaign, drawing upon its social media fan base to identifying simple ways to ‘make the world a happier place’.
Daily Telegraph first to sign up for Associated Press video hub
The Associated Press (AP) has launched its live video news service ‘AP Video Hub’, with The Daily Telegraph becoming one of the first publishers to use the service.
Grolsch begins social media drive with LBi
Dutch premium beer brand Grolsch has worked with LBi to launch a revamped global web presence grolsch.com, a Facebook hub aimed at joining up Grolsch’s digital and social content designed for sharing across multiple platforms.
La Place picks Rubicon Project for French online ad exchange
Ad exchange La Place Media has launched in Paris this week, linking advertisers to premium online audiences on major national publications such as Amaury Médias, FigaroMedias, Lagardère Publicité and TF1 Publicité.
YouTube offers New York Fashion Week videos with Rightster
Mercedes-Benz Fashion Week in New York has a new portal offering YouTube content for publishers.
Social network filter Via.Me comes to Android
RadiumOne has launched its Via.Me social media sharing platform for Android.