Procter & Gamble’s Facebook campaign for its Secret deodorant smartly matched the brand to ia key issue facing its target audience- cyber bullying. The “Mean Stinks” used video and social media in an ‘always-on’ approach that resulted in a 9% uplift in sales. See why it’s our viral of the week below…
Procter & Gamble’s Facebook campaign for its Secret deodorant smartly matched the brand to ia key issue facing its target audience- cyber bullying. The “Mean Stinks” used video and social media in an ‘always-on’ approach that resulted in a 9% uplift in sales. See why it’s our viral of the week below…
Fashion retailer Stella McCartney is working with online luxury fashion retailer Net-a-Porter to run a multiplatform ad campaign.
Waitrose is launching its own food-based video channel this autumn, as the supermarket chain looks to expand its digital reach.
Low cost high volume emails can be very temtping for marketers looking to push a short term message- but may do long term damage to building a loyal customer base. Matt Button, Head of Marketing Strategy at Underwired, warns against a ‘one size fits all’ approach to email marketing, and why segmentation could yield better … [Read more…]
LBi has appointed Roy Capon as Chief Executive of its Asia Pacific operations with immediate effect.
Last week, Salesforce.com unveiled its ‘marketing cloud’ Dreamforce. Analysts and other industry watchers have suspected the move following its purchase of social marketing businesses like Radian6 and Buddy Media over the past couple of years. Jesse Noyes, Managing Editor at Eloqua, looks at what this means for the cloud business and marketing spaces.
A Twitter campaign from Waitrose has become the subject of ridicule this week, once again sparking the debate as to whether there’s ‘no such thing as bad publicity’ on social media.
Real Media is linking with Microsoft’s ad exchange as the two firms look to boost the reach and targeting capabilities for online advertising clients.
Olympic fever had a detrimental effect on UK online sales in the UK, which fell 11% during August, according to new figures.