Google debuts pay-for engagement ad unit ‘Lightbox’
Google has launched its lightbox display ad format, which it calls the first of a new family of display ads that “allow marketers to pay only when a user engages.”
media
R U Textlexic? 25% of Brits use text words instead of normal English
Text phrases – such as C U L8r and LOL – have become so much part of our daily lives that one in four Brits claim they are ‘Textlexic’ – prone to using text words instead of normal English, according to a new survey.
Oxford English Dictionary uses crowdsourcing to uncover roots of language
The Oxford English Dictionary has launched OED Appeals, a dedicated community space on the OED website where OED editors solicit help in unearthing new information about the history and usage of English.
First 4G mobile network coming to UK on 30th October
Everything Everywhere (EE) has set the launch date for its LTE (4G) launch in the UK, offering Orange and T-Mobile customers with superfast mobile internet connections on 30th October.
Video advertising online – YouTube data shows video advertising effectiveness
The video advertising effectiveness of Google’s TrueView ads has been demonstrated in a new report. It’s video advertising online ad campaigns on YouTube, which only charge marketers for ads watched in their entirety, produce an average of $1.70 in sales for every dollar spent, 2.4 times more efficient than TV ads.
Lost in translation? Global guide to social media goes live
TranslateMedia, the international translation agency, has created an international guide to social media, to help agencies navigate social media use across the world and create effective cross-border social media strategies.
C4 strikes Paralympic gold with ‘Superhuman’ online ad campaign
This summer saw Channel 4 run its ‘Superhuman’ campaign to promote the London Paralympic games. Working with Mediasyndicator, the online element of the promotion attracted more than 150,000 interactions.
Less than 1% of online purchases come from social channels: Forrester
Thirty-nine percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come from social channels according to a new Forrester report.
1 in 5 online US women now using Pinterest
More than 1 in 10 (12%) of US adults are now using Pinterest, but nearly 20% of women are on the site, according to a new report.
MySpace rebrands as music site, now accepts Twitter and Facebook logins
MySpace has undergone its fourth major redesign in its 7 year history, as the embattled social network looks to rebrand itself as a music sharing site.