Facebook tests ‘Want’ button with retailers
Facebook is testing its long-rumoured ‘Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.
media
Facebook tests 'Want' button with retailers
Facebook is testing its long-rumoured ‘Want’ button, a retail-friendly accompaniment to the ‘Like’ button that could help the social network boost revenue through sales commissions and ads.
Guest comment: What every marketer needs to know about big data
‘Big data’ has become the marketing buzzword of 2012. As more and more information about the world is stored digitally, some collections of data that are invaluable for marketers are simply too big for a company to process and analyse by conventional means. Jim Sterne, founder of the eMetrics Summit and president of the Digital … [Read more…]
AOL debuts gaming destination site games.com
AOL has launched a multi-platform gaming platform ‘games.com’ for mobile and desktop PC users alike.
Harvester runs mobile voucher campaign for iPhone users
UK restaurant chain Harvester has signed up as one of the first UK advertisers to distribute mobile vouchers using Apple Passbook.
mBlox adds smart groups for mobile campaign optimisation
Mobile marketing technology firm mBlox has added Smart Groups to mBlox Engage.
Guest comment: Is there a need for independent analysis with online video advertising?
There’s been a lot of debate around the need for independent data when it comes to online video ads, and many would agree. However, Alex Macnamara, UK Commercial Director Tremor Video, believes that there is a case for the opposite and explains why.
Adobe links mobile and analytics tools for advertisers
Adobe has updated its AdLens cloud-based, media optimisation technology, linking it with analytics tool SiteCatalyst.
Twitter online marketing effectiveness – new research toolkits for brands
Marketers looking for proof their social media is boosting brand metrics will like the new Twitter online marketing effectiveness research tools. Twitter is locked into the battle for the energy and budgets behind brand pages, and this effectiveness research gives an important edge. Here’s why…
UK government planning online ID scheme
The Government is set to announce details of its controversial national identity plans, letting people use their mobile phones and social media profiles as official identification documents for accessing public services, according to a news report.