Following the Paris Motor Show 2012, Peugeot was the most discussed manufacturer around the event, overtaking Volkswagen, which held the top position at the Geneva Motor Show in March this year.
Kantar Media TGI has launched the WHY Code, a new initiative that provides insight into what drives consumer choices.
To address concerns from brands about the lack of marketing effectiveness research for Facebook, new brand affinity measurement tools are being developed. With the rush to build Facebook brand pages, many marketers have questioned the value of fans, their fit with the brand’s target audience, and how to measure marketing effectiveness. Could this be the … [Read more…]
As social media grows in popularity in the US, the the medium become less of a reporter of political races and more of a predictor of the results? This in-depth infographic from education platform Open Site looks at the evidence…
Dwell time is two minutes higher when brand sites are mobile-ready, but less than half of top UK brands have websites optimised for smartphones and tablets, according to a new study.
Marketing and technology agency LBi has collaborated with energy company E.ON to launch the Best Deal For You service, an online tool that helps customers to choose their energy plans.
Future Publishing worked with Maxymiser to boost subscriptions via a digital campaign that used multi-variate testing and optimisation of the entire customer journey to encourage conversions. This case study looks at how the publisher achieved a 5.1% rise in conversions.
Getting to the top of Google is becoming increasingly important, with 53% of US searchers clicking on the top link of the natural search listings, according to new research.
Digital media buyers will eventually switch to the ‘viewable impression’ standard, only paying for online ads which are visible on screen, according to a new report from research group Forrester.
Despite the rise of social media and mobile, Email is not dead to marketers. 89% of marketers still primarily rely on it for lead generation. This infographic from Eloqua looks at the future of email marketing.