As part of National Trustees’ Week, Joanna Morley, Online PR & Social Media Manager of Brighton-based digital marketing agency SiteVisibility, last week addressed delegates at an event hosted by business, tax and charity advisers Russell New on how charities can benefit from carefully structured social media campaigns. With the top 100 charities having now amassed … [Read more…]
This interactive YouTube video forms part of John West’s latest £6m marketing efforts to showcase its ethical fishing practices. The ‘story in a can’ campaign invites UK consumers to track exactly where their canned fish comes from. See why it’s our video viral of the week below…
Social media marketing firm HubSpot has raised an additional $35m in a new funding round.
Three quarters (75%) of B2B buyers have claimed that social media would likely have an influence on a future purchase and 65% of businesses are already using social media in their sales efforts, according to a new report.
As US voters go to the polls, this has been the first truly digital election. Daniella Cross, UK marketing manager at Say Media, looks into political advertising in the US, revealing that much of the TV advertising has been missed, as the electorate turn to streaming media on their PCs and mobiles to get their … [Read more…]
Innovation Norway, a state-owned company with a focus on promotion and development of Norway, used a previous successful experience with a Facebook app to run a new campaign targeting travellers in the US. This case study demonstrates how the firm managed to boost engagement and add 23,000 fans to its Facebook page, as well as … [Read more…]
UK consumers are being let down by substandard customer service on the web and email, and in many cases, service has got worst since 2011, according to a new study.
The Daily Telegraph has launched a paywall on its website, charging visitors outside the UK a flat-rate fee of £1.99 a month to view articles, after they have viewed 20 articles for free.
New York City’s Comodo restaurant has harnessed passionate foodies by launching an Instagram menu, integrating the photo-sharing site into their dining experience.
This week marked the launch of the UK’s first 4G spectrum from mobile operator Everything Everywhere (EE). In addition to its impact on mobile media consumption, Steve Hurn, CEO of Reevoo, argues that this is brilliant news for the retail sector, as it will facilitate an even better browsing and buying experience for mobile shoppers.