Reader's Digest files for bankruptcy
Reader’s Digest has filed for bankruptcy as the 91 year old publisher struggles to compete with online media.
media
Lexus appoints Reevoo to boost social media
Lexus has appointed Revoo as the car brand looks to boost its social media tools.
Skype case study: Alfa Romeo ‘conversation’ ads get 50% click through
Alfa Romeo used Skype to promote its new ‘Supermini’ car, using targeted ads when users were consulting trusted friends and family. This case study looks at how the car maker used a combination of homepage takeovers and ‘conversation’ ads to increase brand awareness over 20% and generate clicks of over 50%.
Most paid social ads being used as part of integrated campaign
The majority of advertisers are using paid social media advertising in conjunction with other online and offline advertising (66% and 51%, respectively), according to new research.
Lyons Tea gets first ‘pause button’ video ads on RTE player
Unilever Ireland is running a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website.
Magnum debuts Twitter coupon giveaway with #GrabaSpoon hashtag
Luxury ice-cream brand Magnum is working with Coupons.com to run a Twitter camapign promoting its new pleasure pots, offering free ice-cream to the first 5,000 respondents.
The Football League signs Mediasyndicator for display ads
The Football League (FL) has appointed Sportsyndicator, the sports division of Mediasyndicator, to manage advertising sales for the digital properties of the 86 professional football clubs in the FL interactive network until June 2013.
Child’s play? BMW designs car based on 4-year-old’s idea
BMW has used its Facebook page to showcase it’s most outlandish car design yet – based on the ideas of a 4-year-old boy- generating plenty of social media buzz in the process.
Tesco tests online video service ‘Club Card TV’
Tesco is testing a new TV and film streaming service called Clubcard TV.
AOL buys technology review site Gdgt
AOL has bought technology product review site gdgt, as the internet media firm looks to expand its content offerings and shopping data.