Top websites in South Africa in 2013
News24 is South Africa’s most popular website, followed by Howzit and iol, according to bata from Effective Measure.
media
European mobile ad trends: Smartphone surge sparks 275% increase in mobile RTB ad spend in 2013
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad tech platform Adform has revealed that Europe’s digital advertising community has vastly increased its investment in programmatic mobile marketing, with a near three times (275 per cent) increase in mobile RTB (real-time bidding) … [Read more…]
Rakuten reaches 25 countries with Austria launch
Japanese Internet services business and e-commerce giant, Rakuten, has reached a milestone in its global expansion, and now offers services in over 25 countries and territories.
AOP awards winners: Reed and Shortlist get biggest haul
The winners of the 2013 Association of Online Publishers (AOP) Awards were unveiled last week in a ceremony held at the Camden Roundhouse.
Panasonic first brand to use IPC Amplify format
Panasonic UK has collaborated with IPC Media, who has created an online campaign to promote the new Smart Viera TV range and Lumix TZ40 camera. Panasonic is the first advertiser to use the new Amplify product, launched in April.
Whisbi adds video shopping agent for Facebook brand pages
Lead management technology provider Whisbi has launched a new Facebook tool letting marketers implement a video agent to engage customers directly through their Facebook page.
RadiumOne Omni-Channel Platform goes beyond ‘old school’ ad retargeting with big data tech
RadiumOne has expanded its programmatic advertising solutions with the introduction of its Enterprise and Self-Service Platforms for brands, agencies and trading desks.
‘Citizen journalist’ site Scoopshot expands photo licensing deals worldwide
Citizen journalist site Scoopshot has signed content licensing deals with eight major media companies in the USA, Germany, Turkey, France, Austria, Finland and the Netherlands.
Twitter brings Vine to Android: 6-second video app gets 13 million users
Twitter has launched Vine for Android, opening up its 6-second video format to a new market after getting 13 million users on its iPhone app.
UK email trends: Marketing messages ‘hit all-time high’
Marketing email volumes in the UK hit an all-time high during the first half of 2012, with over three billion emails sent on average monthly, according to new data.