80% of small businesses ‘turning to social media’ for leads
Of the 81% of small- and medium-size businesses that use social media, 94% use it for marketing purposes, according to a new study.
media
How are brands measuring social media success?
The rush for social media engagement metrics, such as ‘likes’, ‘follows’, ‘retweets’ or Google ‘+1s’ has resulted in confusion over how much this social interaction is actually worth to a brand. This infographic, from Google’s Wildfire, looks at how large companies are measuring their social media success.
Case study: Porsche ‘birthday song’ and piano game reaches millions
In 2013, the Porsche 911 celebrated its 50th anniversary- marking the occasion with a birthday song on YouTube and Piano game that attracted millions of views and plays.
Top tips: Taking customer experience management to the next level
Udesh Jadnanansing, Founder and Managing Partner at Mopinion,looks at how online retailers should strive for ‘Excellent’ rather than settle for ‘Good’ and looks at the ways they can take their CEM to the next level to reap the rewards.
Six Nations rugby: England have the most fans on social media, but they’re also the quietest
England would top the Six Nations if it were based on social media performance, with Stuart Lancaster’s boys pushed to the top by the sheer size of their following- but they’re also the quietest, according to new research.
Sochi Winter Olympics generates 4m tweets
Just three days into the 22nd Winter Olympics at Sochi in Russia, there have been 3,389,996 relevant tweets, according to new data.
The FA begins digital push ahead of World Cup season
The FA begins digital push ahead of World Cup season
Social media at the winter Olympics: How did the first day fare?
Salesforce ExactTarget Marketing Cloud has launched a real-time social infographic on Sochi 2014, measuring social conversations around the games.
The incredible growth of web usage from 1984-2013 (infographic)
Back in 1984, the Internet linked just 1,000 hosts and labs- now it connects over 2 billion people around the globe. This infographic from webmaster tool whoishostingthis looks at the biggest trends that have shaped digital media in the past 3 decades.
KFC Russia puts customers in spotlight for social media campaign
KFC Russia is inviting customers to star in a TV commercial, via a new campaign that incorporates outdoor, TV and social media advertising.