Why women rule social media (infographic)
Women are the driving power that contributes to increasing the value of companies such as Instagram, Tumblr and Pinterest by billions of dollars, according to this new infographic from Finances Online.
media
BBC Three to go online-only
BBC Three is to be axed and will become a wholly online channel, as part of the broadcaster’s cost-cutting plans.
Twitter case study: How Samsung won the 2014 Oscars with a star-studded selfie
At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film ceremony, merging old-school celebrity endorsements with the latest … [Read more…]
Mobile accounts for 30% of US cinema ticket sales
Nearly a third (30%) of movie tickets are bought on mobile phones in then US, and 87% of movie watchers look up movies on their phones after seeing an ad elsewhere, according to new research from the IAB.
Has Apple launched its first social media page?
After years of ignoring the format, Apple is rumoured to have quietly launched its first social media campaign with a Tumblr page promoting its iPhone 5c.
Case study: Garnier hijacks photoshop craze in China
China is a lucrative market, but how can brands get themselves noticed on social media? This case study looks at how beauty brand Garnier managed to hijack a trending topic on Chinese social media, in order to maximize their product visibility with a very limited media budget.
Online reviews ‘boost business revenues by 40%’
Online reviews are having a significant impact on British businesses, with the potential to generate 40 per cent additional revenue each year – that’s according to a survey of over 2,000 UK consumers
Guest comment: Why the internet won’t canniballise TV advertising
The internet once threatened to cannibalise TV advertising – it won’t. Andy O’Brien, Creative Director at Amaze finds out why.
RealPlayer aims to become ‘Dropbox for Videos’
Digital media firm RealPlayer has launched its cloud service globally, aimed at offering a ‘Dropbox-style’ experience for videos.
Mobile ad buyers ‘to double send this year’ (infographic)
Global mobile ad buyers are planning to double their spend on mobile this year, with 90% of agency trading desks using demand-side platforms to buy inventory, compared with 49% last year, according to a new survey.