Sony tests virtual reality headset ‘Project Morpheus’
Sony has unveiled its virtual reality headset ‘Project Morpheus’ designed to work with PS4.
media
EMEA digital ad trends: How are advertisers measuring mobile success?
More advertisers in the Europe, Middle East and Africa (EMEA) region are turning to mobile to drive audience traffic and brand awareness than ever before, according to data from Millennial Media.
Case study: Sweet brand creates consumer community for just $87
Astra Sweets used an on-pack promotion rewarding customers for sharing how they enjoy the company’s Frisia brand Mini Marshmallows. This case study looks at how the Belgian sweet brand created a brand community of 371 consumers for just $87 (including packaging costs).
Train firm uses Twitter artist to boost followers
Train operator East Coast has launched a social media campaign which will reward a selection of followers with a hand-drawn image from a celebrated Tweet artist.
New video metric ‘Average Viewability Percentage’ comes to UK
A new video ad metric quanifying visibility has launched in the UK, letting brand advertisers see how much of their video ads are in-view and for how long.
Mobile ad revenue ‘to overtake newspapers in 2014’
UK mobile advertising revenue is forecast to overtake newspaper ad revenue in the UK in 2014 for the first time, according to new research.
Smartphone and tablet usage in the US: Women Vs. Men
When looking at U.S. smartphone and tablet users, women win the battle of the sexes in terms of time spent on media via apps and the mobile Web, according to this new infographic from Nielsen.
Americans spend 60 hours a week accessing media (infographic)
The average American consumes close to 60 hours of content each week across different platforms like television, radio, online and mobile, according to new research from Nielsen.
Spotify snaps up music data firm Echo Nest
Spotify is getting serious about data, buying a music-intelligence firm to help power recommendations- potentially cutting out competitors in the process.
Jose Mourinho becomes Yahoo football ambassador
Chelsea football manager Jose Mourinho has signed up to Yahoo as its global football ambassador for 2014.