Data privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decision to share information driven by the use of trusted channels and transparency, new research.
New name reflects the natural development of byyd’s business model to focus exclusively on the buy side.
Turkey has banned YouTube after the site was used to publish an ‘audio leak’ allegedly from a state security meeting that discussed possible military action in Syria.
Microsoft’s advertising division has launched a new video ad network, with the aim on cutting down on wastage by combining first party data with Neilsen and Comscore’s data.
A texting blunder has led to thousands of pounds being donated to both Unicef and the World Wildlife Fund (WWF), instead of Cancer Research as part of the ‘No Make Up Selfie’ craze.
UK companies are struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance particularly patchy, according to new research.
The UK government has launched a multi-platform digital campaign in partnership with digital publishing company Say Media, showcasing why it’s a good idea to start up a business in Britain.
Cancer Research UK has recieved more than £2m in donations after a popular online campaign, asking women to post selfies with no make-up using the hashtag #nomakeupselfie, went viral last week.
Omega Pharma – Quick-Step (OPQS), the pro cycling team of the Manx Missile, Mark Cavendish, today announces a global partnership with digital advertising company, RadiumOne.
With the recent launch of ‘Cloak, an app that lets users avoid people based on their ‘check-in’ locations on Instagram and Foursquare, are we witnessing a new hunger for online annonymity? William Webb from the Institution of Engineering and Technology (IET) looks at the rise of the ‘anti-social network’.