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media

Video viral of the Week: Dove defies dad stereotypes with Father’s Day campaign

June 11, 2014

Looking to repeat the success of its ‘Sketches’ viral last year, this new video from Unilever’s Dove’s celebrates the hard work dads put in every day to promote its Men + Care range. See why it’s our video viral of the week below..

Uncategorized, Video advertising, marketing, media, YouTube

The spy who poked me: CIA launches on social media with covert joke

June 10, 2014

The Central Intelligence Agency (CIA) has launched a Facebook and Twitter account, revealing a sense of humour that has caused social media buzz… but not everyone has seen the funny side.

Uncategorized agencies, Facebook, government, media, security

Firms need to plan for web surge this World Cup

June 10, 2014

Firms need to be more prepared than ever to handle the increased traffic from the 2014 FIFA World Cup, with a quarter of all Brits planning to watch the tournament on the web, according to new research.

Uncategorized Entertainment, media, retail, UK

Twitters’ biggest TV moments: Superbowl and Breaking Bad get most tweets

June 9, 2014

This past TV season saw many US programs launch beyond the screens we web users watched (and tweeted about them) on social media. This study from Nielsen looks at the top Twitter moments form the past years TV season in the US.

Uncategorized media, Twitter

MySpace emails users their embarrassing old pics

June 6, 2014

Myspace is trying to win back some of the 300 million users it once boasted… by reminding them of their Myspace days with some cringe-worthy old selfies from the last decade.

Uncategorized Facebook, Google, marketing, media, music

Twitter boosts native ads with Namo Media buy

June 6, 2014

Twitter has bought another ad technology firm- Namo Media, as the newly listed social network looks to boost its appeal to advertisers.

Uncategorized advertising, content, media, technology, Twitter

UK Travel Consumers Go Mobile

June 6, 2014

Mobile is playing an increasingly important role in how UK consumers research and book travel, according to new research from comScore.

Uncategorized comScore, content, Europe, media, Travel

Shaggy dog story: Retailer replaces community manager with pug (and boosts visits by 150,000)

June 3, 2014

To stand out from the crowd during Chinese New Year, luxury online retailer Glamour Sales enlisted Fred&Farid to create a social media stunt to get tongues (and tails) wagging. By pretending to swap their community manager for a dog, the firm generated 100,000 new customers on a tiny budget. See why it’s our video viral … [Read more…]

Search, Uncategorized, Video media

SpotXchange expands video ad publishing with MailOnline hire

June 3, 2014

Video ad platform SpotXchange, is investing in its European publisher division with two key appointments. Alex Kisielewski joins from the MailOnline to be Director of Publisher Development, EMEA and Niall Jones is joining from Havas Media as Publisher Account Manager.

Uncategorized advertising, agencies, Europe, global, media

Weight Watchers cafe offers free food for social shares

June 2, 2014

Weight Watchers opened a pop-up café in London for just a week, offering healthy food for free… Provided diners share the experience on social media

Uncategorized media, UK
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