In July 2014, Charity ALS started a small scale internet challenge that ended up reaching all the way to the White House. This case study looks at how the ‘Ice Bucket Challenge’ led to record donations to the charity, raising some $15.6m in contributions to the group and its national affiliates, compared with less than … [Read more…]
Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US.
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, “Fanta For The Funny,” aimed at teenagers and young adults.
A quarter of UK based businesses believe that their marketing isn’t performing as it should be, with a third of these complaining that the difficulty of making an impact with advertising is the biggest barrier to success.
85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions.
IAC, the digital media giant behind Tinder, Vimeo and Ask.com, has bought annonymous social network Ask.fm.
There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from publications (35%) than from brands (33%).
Banner ads now account for just 4% of mobile ads run by entertainment brands as they turn to video and rich media formats to take advantage of people’s increasing video consumption on smartphones, according to a new report from mobile video advertising company, Vdopia.
The Internet Advertising Bureau (IAB) UK is working on new guidelines for measuring the success of online video ad campaigns, in a bid to appeal to advertisers looking for more accountability with their online campaigns.
Twitter has begun testing video ads embedded into user’s newsfeeds, as the social network looks to rival Facebook’s recent foray into auto-start video ads.