Back in 2013, the little mountain village of Obermutten, Switzerland, issued a promise on Facebook: anybody who likes the village’s Facebook Page can have their picture posted on the village bulletin board. This case study looks at how the village promoted tourism with a digital twist, investing 10,000 Swiss francs and getting the equivalent of … [Read more…]
David Cameron and Ed Miliband have been considering a proposal to join a live internet ‘digital debate’ hosted on YouTube ahead of the general election campaign.
There is a growing gap between the growth of digital operations and the frameworks put in place to manage them. This new whitepaper from Amaze outlines the key elements for success to create order from digital chaos.
Most journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration, according to new research.
A Facebook user that was banned from the social network for posting an image of an explicit 19th century painting has been able to get his legal complaint handled in France- despite Facebook being a US company.
Young UK consumers are more likely to engage with promotions on retailer websites rather than Twitter and Facebook, according to new research.
Spend on native mobile advertising is set to more than double in 2015 globally, as buyers around the world shift a greater share of mobile marketing budgets to these immersive formats, accordfingto a new survey.
A new smartphone app called Yo! has launched this week, letting users send messaging without the need of an internet connection.
Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split … [Read more…]
As the original online advertising medium – the banner ad – hits 21, Say Media’s UK Sales Director Lawrence Horne, UK Sales Director, Say Media, argues that it’s time for it to retire ungracefully.