A new study has revealed that the majority of Brits (58 per cent) think that social media has a negative impact on their friendships, with nearly two thirds fearing their friendships are becoming more superficial.
UK newspaper the Sun once famous declared it was them “what won” the 1992 general election. But are social networks the new kingmakers of modern politics? New research suggests that 34% of UK Twitter users have changed their vote from one party to another based on something they have seen on the social network.
How can marketers go beyond engagements and ensure social media fans go on to make a purchase? New research from Crimson Hexagon and Millward Brown sheds light on Twitter’s role in the retail path to purchase.
PETA is working with challenge based app, FightMe, to launch an online anti fur protest.
Only one in ten UK broadband users say they could live without access to the internet, according to 2,000 respondents surveyed by broadband, TV and mobile comparison site Cable.co.uk.
Brits spend £815 million to ‘social media proof’ their wardrobe with men spending more than women, according to new data.
Despite the surge of social media and chat apps, email marketing is making a comeback, with new research suggesting firms are reaping the rewards of better technology. Return on Investment (ROI) for UK email campaigns rose 53% to an average of £38 for every £1 spent in 2014, according to the DMA’s latest National Client … [Read more…]
UK ad spend is forecast to rise 5.4% in 2015, 60% faster than in US and Western Europe, according to new research.
Despite last week’s UK media frenzy around manifesto launches, only 18% of Brits have ever read through any party’s manifesto, according to new research.
Rémy Martin has partnered with the Chinese social media giant WeChat on its first digital advertising initiative in the country.