Digital platforms encouraging children to read- report
As concerns rise over literacy levels in the UK, it seems that digital platforms are having a positive effect on children’s reading habits, according to a new report.
media
CEOs prefer Twitter and LinkedIn to Facebook
Facebook may be the most popular social network in the world, but CEOs of big companies are taking to Twitter to write their views, according to a new report.
Starbucks denies mobile payment app hacked
Starbucks has denied reports that cyber-criminals are using the coffee chain’s mobile payments app to siphon money from its customers.
Video viral of the week: Street View turns into catwalk with #FashionStreetView
A Chinese fashion brand Me&City is using Tencent Street View to show off its latest clothing lines, as part of a new social media campaign using the hashtag #FashionStreetView. See why it’s our video viral of the week below…
EU ‘Right to Be Forgotten’ one year on: Google approved just over 40% of 250K requests
One year on from the ‘EU Right to be Forgotten’ ruling, Google has processed 253,617 data removal requests over the past 12 months – but approved just over 40% of those, according to new research.
Time makes 20% of revenue from digital ad sales
Time Magazine made $73m in digital ad sales revenue during the first quarter of 2015, marking 20% of its total revenue.
Snapchat runs 10-second Discover ads
Snapchat is now selling 10-second video ads at a cost of 2 cents per view, with the Daily Mail one of the first brands to sign up to ads on the popular messaging app.
Social echo chamber? Facebook’s customised newsfeeds can boost bias
Facebook’s increased personalisation has led to a lack of diversity in the news and opinions appearing on people’s newsfeeds, according to a new report.
Many small businesses still neglecting social media- survey
Nearly half of small businesses do not actively use social media, and 25 percent claim that they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch.
How brands welcomed Princess Charlotte on social media
As social media continues to grow as one of the main platforms brands use to interact with consumers, real time and reactive marketing have become a way for brands to capitalise on current affairs and trends to spread their message.