In a stark reminder of the perils of going digital-only, a UK music festival plunged into chaos over the weekend as its cashless payment system failed- leaving music fans unable to buy food or drink and being forced to queue for hours.
While 89% of all online retail purchases are still made on PC or laptop, mobile is playing an ever increasing role in the shopping journey, according to new research.
People around the world are likely to spend more than eight hours a day consuming media with the internet driving growth, according to a report.
Facebook revealed its ‘Instant Articles’ app function to much fanfare in May, offering fast loading feature-rich articles to mobile users. But three weeks on, a lack of articles has led to speculation that the social network could be experiencing problems with its latest attempt to disrupt the publishing business model.
Apple could start taking a smaller cut from each app store sale, effectively ending the so-called ‘Apple tax’ on subscription services that would benefit the likes of Netflix and Spotify.
To promote its new ‘Hidden Valley For Everything’ dressing, Clorox partnered with BuzzFeed to expand on its nickname “The New Ketchup,” in a fun, engaging way. This case study looks at how the FMCG firm enjoyed a 400% brand lift in social sharing via native content marketing.
Throughout the US TV season, fans have taken to Twitter to discuss edge-of-your-seat moments and minute-by-minute action. New research from Nielsen uncovers the most popular shows and social sharing moments from the last year.
How can brands incentivise customers to give them their data? Frédéric-Charles Petit, CEO of Toluna, looks at how brands can use data to achieve the best ROI.
Netflix is testing pre-roll trailers before its original shows, but the firm claims they will only promote other Netflix original shows, are “not adverts in the traditional sense”.
Social media is great for sending personalised messaged to customers- but what happens when brands get too personal? Nando’s recently attracted criticism after a its tweets to a female customer crossed the line from friendly to creepy.