With Black Friday drawing closer, new research has revealed that online sales are set to reach a record breaking £1 billion. However, retailers must make sure their online and in-store operations are in-sync and up to scratch when bargain hunters descend on shops and websites this Black Friday. If not, retailers risk losing out on … [Read more…]
Target is marking Halloween with a YouTube virtual reality series and a mobile site that helps trick-or-treaters’ parents find the best houses.
Just over half (55%) of respondents have yet to implement omnichannel marketing, while only 11% of CMOs have put integration across online and offline channels in place, according to new research.
Uber has teamed up with a number of animal shelters to deliver kittens to offices around the US on national cat day.
Cadbury’s is bringing one of its old chocolate bars back from the dead this Halloween, with a social media vote determining whether Cadbury Marble or Cadbury Fuse bars will make a return in a highly limited special edition.
Twitter shares fell 12% after-hours after the loss-making social network reported another quarter of slowing user growth as it struggles to keep up with Facebook and younger upstarts such as Instagram.
Trust levels in advertising have remained consistent across earned, owned and paid formats over the past two years, with Millennials (age 21-34) having the highest levels of trust in online and mobile formats, according to new research.
Publishers and agencies need to work more closely together to improve the effectiveness of native advertising, says Carla Faria, Solutions Director UK at Say Media.
The X Factor will be using Twitter’s live streaming app Periscope as part of its new social media drive in 2015.
Retailers are struggling to understand where personalisation ends and privacy infringement begins, according to new research.