Facebook debuts music sharing tool ‘Music Stories’
Facebook is letting people share 30-second song clips with one another via a new sharing tool on the social network.
media
John Lewis Christmas ad: A social media analysis
The John Lewis Christmas ad has become something of a cultural landmark in the UK. With the latest version set to air on TV tomorrow morning, new data looks at the social media impact of the ads over the past 5 years.
New Facebook AI can describe photos to blind people
Facebook is working on new artificial intelligence technology that can describe photos to people who can’t see them.
New Economist ad format guarantees reader attention
The Economist has launched ‘Attention Buy’, a new model that guarantees and trades on reader attention.
SpotX combines TV and digital for cross-screen ad sales
With the TV industry moving towards greater synergies between the sale of traditional and digital video inventory, SpotX and clypd announce the development of a single solution for media owners to manage the sale of all forms of television assets and video inventory.
Coca-Cola turns to social media to promote Christmas truck tour
Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt.
Qantas crew wears All Blacks rugby kit after losing Twitter bet
Staff at Australian airline Qantas have kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final on Saturday.
Dulux recruits lifestyle bloggers for visualiser campaign
Dulux is using influential bloggers to trial their Visualiser app, and write their own content as the paint brand embraces social media marketing.
Top ecommerce tips: Actions are louder than words
Mike Weston, CEO of data science consultancy Profusion, discusses how retailers can use data science techniques to understand their consumers better
Google denies merger of Chrome into Android
Google has dampened rumours that it is planning on folding parts of the Chrome operating system into Android.