Virgin Active targets New Year gym goers with #emojivation emojis
To coincide with the surge in New Year’s gym sign ups, Virgin Active has created an ‘emojivation pack’ to help people share how they get active across social media platforms.
media
Big social commerce trends for 2016
Many shoppers use social networks to research products and favourite retailers, but there is low demand for a ‘buy’ button on social media, according to new research.
Mark Zuckerberg to build robot butler to help him at work
Facebook founder Mark Zuckerberg plans to build artificial intelligence (AI) to help him around the house and with his work, similar to the butler Jarvis from the film Iron Man.
Red Bull promotes new album with ‘social balloon’ in LA
Red Bull has teamed up with Social Life to launch Swedish pop star Elliphant’s new album.
Guest comment: The war of algorithms – a race to arms
Businesses will need to Rethink their approach to marketing with the rise of “The Second machine Age”. Chris Pitt, Head of Marketing at Vertical Leap, looks at what we actually mean by the rise of robots and how algorithms are creeping into our everyday lives more and more.
Retail searches ‘to increase on mobile by 500% over Christmas weekend’
With Christmas less than a month away, Bing Ads releases findings from its ‘UK Retail Insights Report’ illustrating consumer search behaviour across devices over the Christmas period on the Bing Ads Network.
The Star Wars marketing machine: Force is still strong with Darth Vader
As Star Wars: The Force Awakens hits cinemas worldwide new has revealed that the Disney marketing machine is driving a very strong social media buzz.
Facebook Messenger users can now order Uber taxis
Facebook has partnered with Uber to build ride-hailing into its Messenger app, as it looks to expand beyond chat app features.
The most engaging High St Xmas ad is…not John Lewis’ Man on the Moon
Harvey Nichols and Kwik Fit produced the most engaging Christmas ads by high street retailers, according to Realeyes’ annual Christmas study, which measures how people feel while they watch ads by tracking their facial expressions.
The Economist partners Twitter on newly launched Moments
The Economist will be one of the first publishers in the UK to partner with Twitter on Moments, a feature that helps users find relevant and topical content on the popular social-media platform.