We are witnessing the decline of the TV-centric living room, as consumers’ attention is now equally spread across mobiles, tablets, laptops and the gogglebox, according to new research.
James Brooke, CEO of Amplience, explains how simultaneously improving the reach, quality and agility of digital content is vital to retail sales performance – something few retailers have got to grips with, according to results from the first Amplience Big Content Index.
The Verge is most valuable tech news site worldwide, with a single brand mention in an article worth €12,019, according to new research.
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research.
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.
The old adage that we are all six personal connections away from knowing everyone in the world is no longer accurate according to Facebook- who claim it is now just 3.57.
US communications giant Verizon is considering a bid for Yahoo, its CEO has revealed.
To promote Zoolander 2, Universal Pictures is running a social media tie-up with Mattel, which will see the movies titular hero take over barbie’s Instagram account for three days.
Pizza Hut is delivering golden pizzas to celebrate the Superbowl, which marks its 50th anniversary this year.
Local audience data firm Eyeota, the global leader for local audience data, announced today that it has raised US$7 million in Series A funding.