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media

Brexit bots: UK Govt refuses to release Russian interference report before election

November 5, 2019
Brexit bots: UK Govt refuses to release Russian interference report before election
Brexit bots: UK Govt refuses to release Russian interference report before election

A UK report looking into Russian interference into the 2016 EU referendum will not be published until after the election, despite claims that it could be released before.

Uncategorized agencies, government, media, Russia, security

Craft Gin Club hires Phillip F***ing Schofield for Christmas campaign

November 5, 2019
Craft Gin hires Philip F***ing Schofield for Christmas campaign
Craft Gin hires Philip F***ing Schofield for Christmas campaign

TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!.

Ads, Content, Social Christmas, marketing, media, video

Uber for freelancers: Fiverr launches store for PR experts

November 1, 2019
Uber for freelancers: Fiverr launches store for PR experts
Uber for freelancers: Fiverr launches store for PR experts

Freelance digital services platform, Fiverr is set to open a category store dedicated to PR talent from around the world.

Uncategorized agencies, media

Facebook agrees to pay £500k fine over political data scandal

October 30, 2019
Facebook agrees to pay £500k fine over political data scandal
Facebook agrees to pay £500k fine over political data scandal

Facebook has agreed to pay a £500,000 fine imposed by the UK’s data protection watchdog for its role in the Cambridge Analytica data scandal.

Ads, Content, Social apps, email, Facebook, media, Privacy

UK adspend forecast to grow 5% following search boost

October 29, 2019
UK adspend forecast to grow 5% following search boost
UK adspend forecast to grow 5% following search boost

UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.

Ads, Content, Mobile, Search, Social, Video adspend, advertising, brands, Europe, media

New fashion trends: Gen Z wants authenticity from brands

October 29, 2019
New fashion trends: Gen Z wants authenticity from brands
New fashion trends: Gen Z wants authenticity from brands

61% of people aged 18-24 say that fashion advertising needs to show ‘realistic people’ if it is to be seen as authentic, according to research from media agency UM

Ads, E-commerce advertising, brands, media, UK, video

Baby Boomers defy stereotypes: Third are early adopters of new technology

October 28, 2019
Baby Boomers defy stereotypes: Third are early adopters of new technology
Baby Boomers defy stereotypes: Third are early adopters of new technology

Over a third (35%) of UK Baby Boomers will adopt new products and services before the general public, despite preconceptions that they’re set in their ways, according to new research.

Ads, Content advertising, marketing, media, technology, UK

Facebook partners publishers for separate ‘News’ tab

October 28, 2019
Facebook partners publishers for separate ‘News’ tab
Facebook partners publishers for separate ‘News’ tab

Facebook plans to roll out its News tab across US markets as it looks to retain users on its ever-growing platform.

Social content, Facebook, media, video

Zuckerberg vs Congress: Facebook CEO grilled on fake news and Libra currency

October 25, 2019
Zuckerberg vs Congress: Facebook CEO grilled on fake news and Libra currency
Zuckerberg vs Congress: Facebook CEO grilled on fake news and Libra currency

US lawmakers have criticised Facebook boss Mark Zuckerberg about the firm’s policy not to fact check political ads in the upcoming 2020 US election.

Ads, Content, Regulation, Social advertising, content, Facebook, financial services, media

Nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself

October 25, 2019

There is a big opportunity for marketers to reach holiday markers during their online research stage, with many shoppers using social media influencers to reach a decision, according to a new study.

Ads, Content, E-commerce, Social email, Facebook, marketing, media, retail
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