Choose your own adventure: Persol creates interactive comic on Instagram
Iconic sunglasses brand Persol has launched an interactive graphic novel on social media, letting fans vote on what happens next in the story.
media
Snapchat faces backlash for Bob Marley filter on ‘Marijuana Day’
Snapchat has come under fire for launching a Bob Marley filter on the day of the anniversary of ‘Marijuana Day’.
Searching Saturdays: Half of all weekend searches made from a mobile device
More people are using their phones, rather than PCs, to conduct searches, with Weeekend the most popular time, according to new research.
Shazam powers Nespresso campaign for first ‘connected coffeemaker’
Nestle is using Shazam’s visual recognition tools to support the launch of its first connected machine Prodigio.
Snapchat adds 3D video stickers
Snapchat has introduced 3D stickers which can be pinned to an object in a video, as the popular chat app continues to boost engagement with new features.
Millward Brown debuts ad copy-testing solution for B2B marketers
Media consultancy Millward Brown has launched a new version of its Link ad copy-testing solution, which is tailored specifically to business-to-business campaigns.
Former AOL and WPP executive Brian Fitzpatrick joins Smartology board
Contextual digital advertising company Smartology has appointed Brian Fitzpatrick as a non-executive board director as it embarks on the next phase of its growth plan.
New EU laws: Massive £15m fines for mishandling consumer data
The European Parliament has voted on the biggest shake-up of data protection laws for 20 years, promising bigger fines for companies that fail to look after consumer’s data.
Top 8 social media trends in 2016 [INFOGRAPHIC]
With rise of chat apps and live video, the social media landscape is changing at a rapid rate. This new infographic identifies 8 key trends to watch out for in 2016.
Custom apps: Are they right for your organisation?
The anytime, anywhere nature of the mobile workforce has changed how organisations share information, communicate and collaborate. Apps are being embraced as tools to create greater efficiencies and improve productivity. Andrew LeCates, Director, Solutions Consulting at FileMaker, weights the difference between custom and tailored apps.