Brands driving sales by embracing creativity on social platforms
Brands should focus on content creativity if they want to increase their sales, according to new research from Yahoo.
media
Social media use in the UK: YouTube and Facebook dominate
The vast majority (84%) of all UK adults use social media, and two-thirds of UK adults use social media every day, according to new research.
Time spent on social networks: Tumblr users beat Snapchat and Instagram
Tumblr users spend the longest time on social networking sites (though not necessarily on Tumblr itself) according to new research.
New York Fashion Week: Shoppers taking a front row seat at the click of a button
With New York Fashion Week just around the corner, A-listers, industry insiders and shoppers alike, will be clamouring for this season’s latest trends. This season however, will have a particular emphasis on digital engagement with consumers being able to interact with the event via the latest digital and physical platforms.
Guest comment: Are advertisers missing a trick with digital brand advertising?
As online investment continues to grow, digital brand advertising has unlocked a new world of opportunities for creativity and targeting, yet many advertisers are struggling to make the most of it. Collective’s Paul Lowrey points brands in the right direction with five steps to digital brand success…
Global trends: Asia Pacific now makes up 50% of all internet users
There has been remarkable growth in the Asia-Pacific region, with the web audience increasing 20% in just 18 months, according to new research.
Six in ten publishers expect programmatic partnerships to increase in 2016
The majority (60%) of publishers expect the number of programmatic partnerships to rise in 2016, as the shift towards streamlined media trading is gaining momentum, according to new research.
Path to purchase: Marketing failing to make use “algorithmic attribution”
With more consumer paths to purchase than ever before, marketers are increasingly turning to ‘attribution models’ to find out what channels work best- but many are still falling short.
5 surefire ways to improve your customer service via social media
Using social media as a tool for customer service is second nature to most businesses but it’s always good to be reminded of the basics preventing any serious reputational damage. Speaking to experts and using their own expertise Love Energy Savings has put together 5 short but essential tips to improve customer service via social … [Read more…]
Influencer marketing trends: Celebrities charge $188k for YouTube sponsorships
YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency.