Top 10 Facebook 360 videos: BMW leads the way
Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.
marketing
Johnsonville debuts ‘Sausage Dome’ social media contest for ‘Game Day’
Food maker Johnsonville is launching a new content marketing campaign dubbed ‘The Sausage Dome’; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.
Online Merchandising – time to break all the rules
Online retailers are missing out on sales opportunities because they are unable to create relevant merchandising rules for each customer. Sören Meelby, VP of Marketing at Apptus argues that the time is now for retailers to stop struggling with rules-based personalisation and move onto the next phase of predictive machine-learning.
Facebook plans 15 second mid roll ads within videos
Facebook is testing “mid-roll” video advertising, where ads are played after a video has already started, according to news reports.
Top 5 marketing-related searches of the year
With 2016 drawn to a close, Microsoft’s Bing Ads has released the top marketing related searches of 2016.
72% of marketers put data analysis ahead of social media skills
72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.
4 ad tech trends for 2017
What does the coming year hold for the marketing and technology industry? Bench, a St Ives company, has launched an ‘Ask the Experts’ guide designed to help businesses identify and capitalise on the key marketing and data technology challenges for 2017 and beyond.
New start-up uses soundwaves to send targeted mobile ads
Malaysian sound tech firm VAV has secured $557,000 in funding to expand its audio-based mobile targeting platform.
Guest comment: Why retargeting is just a scratch on the surface for marketers
Paul Thomas, Sales Director at Experian Marketing Services explores how marketers need to better utilise retargeting.
IAB UK appoints Jon Mew as CEO
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive, replacing Guy Philipson, who is stepping down from the role.