Celebrities warned about Instagram ads after 113 brand endorsements “not disclosed”
Celebrities and “influencers” in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment.
marketing
McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?
McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.
Thoughts for the future: The next steps in programmatic advertising
Kristoffer Ewald, Chief Innovation Officer at NetBooster Group, looks at the future of programmatic marketing.
Brands get real-time ‘event-triggers’ for mobile ads from Blis
Location data firm Blis and marketing company TVTY have teamed up to launch location-based digital ad campaigns reacting to real-time events.
Timberland drives store footfall with mobile location ads
Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.
Top challenges for big business in this data-driven year
Mark Lindsay at Experian, looks at the top challenges for big business in this data-driven year, which incorporates research from the company’s 2017 Digital Marketer Report.
Debenhams goes on affiliate marketing drive with CJ Affiliate
British multi-national retailer Debenhams has picked CJ Affiliate to serve Debenham’s affiliate marketing activity in the UK and Ireland in an exclusive partnership.
New study finds a major gap in content marketing understanding as budgets soar
UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan.
Socialbakers debuts “Suite” all-in-one social media analytics tool
Socialbakers has launched ‘Socialbakers Suite’, an all-in-one social media analytics, management and performance solution.
#nuggsforcarter: One teen’s quest for 18m retweets (and free Wendy’s nuggets)
A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy’s set him a huge social media challenge in exchange for a year’s supply of free chicken nuggets.