In an age when trust in the media is at an all-time low, authenticity has become the ultimate marketing buzzword. It is taken to mean brands that are true to their values, focused on their customers and responsible in their behaviour. Rebekah MacKay Miller, MD of international collaborative marketing agency, trnd, looks at how brands … [Read more…]
Jon Roughley at Experian explores customer experience in comparison sites, and how marketing plays a part in the customer journey.
Retail strategies have focused on attracting Millennials in recent years; but with Generation Z coming of age – as both employees and customers – retailers need to embrace the expectations of this ‘digital native’ generation. As Georgia Leybourne, International Marketing Director, Manhattan Associates, explains, retailers that are able to create a truly digitally enabled, end … [Read more…]
A tech firm promising to give business owners access to cost-effective ‘legal guest Wi-Fi’ has officially launched its ground breaking product in Edinburgh.
Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer data, but not actually to have responsibility for analysing it on a daily basis.
This month, London hosted a ground-breaking Virtual Reality Show giving 10,000 attendees the opportunity to try out VR products, and meet the top brands and innovators working in VR today. Our team went to investigate…
Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers lens, to understand what it takes in his point of view, what his expectations … [Read more…]
A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research.
With many journalists complaining about the volume of press releases they receive, a growing number of PR professionals have started to question the value of the press release as a promotional tool. New research from Wildfire PR looks at how useful they are in today’s social media-saturated world.
Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands.