Targeted ads: 3 in 5 consumers think marketers fail to target them effectively
Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.
marketing
Personalised mobile ads: Unmasking the roles of SSPs in the ad tech value chain
Mobile ads are becoming increasingly personalised, but are publishers and advertisers in sync with their data? of mobile ads and what’s lacking in the ecosystem. Omer Efrat, Inneractive’s Director of Product Management, takes a look at why ad exchanges (SSPs) should work directly with agencies to offer audience packages.
Snapchat rolls out “Max Reach” feature in UK and France
Snapchat’s Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising.
The future of car sales: Virtual test drives and mobile purchases
The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few years and car showrooms of tomorrow could exist almost entirely online, according to a new report.
Snapchat “Sponsored World Lens” turns 3D augmented reality into ads
Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos.
Influencer marketing: How much do celebrities earn for social media posts?
As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.
Healthcare education giant Laerdal gets website revamp with Amaze
Laerdal Medical’s, the producer of the ‘Resusci Anne’, has got a new global website built in conjunction with agency Amaze.
Viral marketing trends: Just 1% of social video goes viral
Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research.
Marketers “feel the need to hoard customer data”
Nearly 9 out of 10 (86%) UK and US marketers believe that for maximum success they need to collect as much information as possible on their customers.
Virtual changing rooms: 1 in 5 shoppers want an AR changing room
One in five (19%) UK shoppers would like to use an Augmented Reality (AR) changing room when shopping online to find the perfect clothing items, according to new research.