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marketing

7 questions you must answer to get the right kind of Facebook fans [INFOGRAPHIC]

May 31, 2017

Have you just set up your Facebook Business Page and now you’re wondering whether to buy or not to buy Facebook Page Likes? This infographic from Visme offers a checklist for marketers looking to boost their social media reach.

Ads, Social, Viral Facebook, infographic, marketing, media

Snapchat woos advertisers with discount coupons after poor revenues

May 30, 2017

Snapchat is encouraging brands and media buyers with discount offers in an attempt to boost its ad business, according to a news report.

Ads, Social brands, Facebook, Google, marketing, media

Burger King upsets Belgian royals with “choose your king” stunt

May 30, 2017

Burger King has upset some real life royalty this week, when an online promotion in Belgium invited people to choose between the country’s King Philippe and the company’s mascot.

Ads, Content, Social, Viral marketing

Instagram tests direct response ads in stories

May 26, 2017

Instagram has allowing marketers to push sign-up and app-install promotions within its Stories section.

Ads, E-commerce, News, Social brands, marketing

Sony creates interactive “Trainspotting” guide to Edinburgh

May 26, 2017

Ahead of the digital download launch of T2 Trainspotting, Sony Pictures Home Entertainment has created The Alternative Guide to Edinburgh microsite.

Ads, Content, Viral brands, content, Entertainment, marketing

Nearly half of businesses “will not be ready in time for the GDPR”

May 25, 2017

With just one year to go until the new GDPR data protection rules will come into force, new research from the DMA reveals that nearly half of businesses don’t think they’re going to be ready in time, with a further quarter of companies yet to even start a GDPR plan.

Ads, Content global, marketing, UK

Virtual reality: A new technology revolution

May 25, 2017

Customers have made their preference for online and mobile commerce clear, and as companies continue to adapt to this and propel towards providing advanced self service, Virtual Reality and Artificial Intelligence are stepping into the limelight. Sylvia Jensen, Director of Marketing EMEA at Oracle Marketing Cloud, discusses this technology revolution and what it means for … [Read more…]

Social, Video, Viral apps, brands, marketing, retail, technology

Brits “have already spent £2bn on Christmas 2017”

May 25, 2017

Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research.

Ads, E-commerce apps, brands, Christmas, global, marketing

Brexit breaks: 2017 “will be a summer of staycations and cheaper destinations”

May 24, 2017

As the late May Bank Holiday approaches, research from Rakuten Marketing and the Centre for Retail Research has found that approximately 1 in 4 consumers are changing their summer travel plans this year due to Brexit.

E-commerce advertising, brands, Europe, global, marketing

When should children get smartphones? Most parents say 11

May 24, 2017

Most parents believe children should be 11 years or over before they own a smartphone or tablet with internet capability, according to new research.

Mobile, Regulation, Social brands, marketing, smartphones, technology, UK
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