Half of marketers don’t go one week without having to contact IT
Almost half of marketers (49%) contact their organisation’s IT department at least once a week to carry out their marketing role effectively, according to new research.
marketing
Social media hacks for SMEs: Tips for the 5 big social networks
Each social media channel comes with its own challenges. With this in mind, Hiscox has complied some handy hacks for the main social media channels; Facebook, Twitter, Instagram, Pinterest and LinkedIn.
Twitter’s 140 second videos: One year on
Today (Wednesday 21st June) marks one year since Twitter announced that users will be able to post videos up to 140 seconds long as opposed to the previous 30 second limit. Please find comment from Benjamin Potter, co-founder and Creative Director at CLICKON on how this has impacted content marketing for brands.
Cannes Lions 2017: Highlights from days three and four
With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity.
LoopMe debuts AI-Powered cross-screen video ad platform
LoopMe has launched AI-powered video advertising, with brands Microsoft, The North Face and O2 are already using it and seeing and outcome uplift of 132%.
Online reviews boost sales (even if they’re negative)
The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.
Father’s Day spend up 65% as daughters spent 123% more than sons
Total revenue increased in shopping centres by 65% this Father’s Day, according to Coniq, a European CRM and marketing insight platform for shopping centres.
Top tips: 5 things marketers need to know about Chatbots
What lies behind the chatbot hype? Sylvia Jensen, Senior Director EMEA Marketing at Oracle Marketing Cloud, explains why chatbots are so valuable and how they can help improve customer experience.
Social media marketing: Which platform spends the most on its own ads?
A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.
UK election: Did social media analysis predict a hung parliament?
As the UK General Election results in a hung parliament, analysis by data science and media technology company, 4C Insights, revealed sentiment across social media towards the Conservative Party dipped to just 37% in the final days prior to the election.