Ad platform MainAd uses AI to boost programmatic marketing for brands
Ad retargeting company, MainAd, has launched a new ad tech platform ‘Logico’, designed to drive the performance efficiency of programmatic advertising.
marketing
Mobile commerce trends: Sharing drives Apple Wallet sales
More than 75% of retail passes in Apple Wallet are the result of peer sharing, rather than through marketing channels, according to new research.
Top crisps brands on digital: Popchips beats Walkers for engagement
Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research.
Online retail orders going to EU hit highest rate for four years
Online retail delivery order volumes were up 13.9% year-on-year in May, according to the latest data from the IMRG MetaPack UK Delivery Index.
The great Cannes debate: Film and sports marketing in a digital world
The Cannes Debate is a regular highlight of the festival, and this year it featured giants of marketing, film and sports looking at the role of commercial creativity in an ever-more digital world.
Case study: Sports brand boosts web revenues by 8% with AI
Online action sports retailer, FreestyleXtreme is using its artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.
The World’s Most Influential CMOs: Unilever’s Keith Weed tops list
Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs.
Brands… there’s a better way to get consumer attention than interrupting them
Phil Lloyd, Chief Customer Officer of Snatch discusses how brands are starting up a different kind of relationship with millennials where they take the lead.
Is Cannes Lions too big? Publicis quits next year (and WPP may follow)
Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.
Cannes Lions 2017: Controversial Burger King Stunt wins top direct marketing prize
A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.