DataXu and Teads team up for programmatic video ad buying
Programmatic marketing firm DataXu has teamed up with video advertising marketplace Teads to boost automated video ad slot buying for brands.
marketing
Top 5 social media tips for the finance industry: how can your brand make it work?
When it comes to marketing, the financial services industry is often hampered by legislation, regulation, privacy concerns and complexity, but ‘opting out’ of a meaningful social media presence is no longer a realistic option. Claire Wilson at Stratton Craig offers 5 tips for financial brands to create an effective social media strategy.
Selling to silver surfers: how e-tailers can develop emotional intelligence to appeal to an older demographic
While many e-tailers may be focusing on the millennial customer experience, they must be careful not to do this at the expense of silver surfers – who in many cases are less fickle customers and more willing to spend than their younger counterparts. Luke Griffiths, General Manager at Klarna UK, looks at the psychological factors … [Read more…]
Travel site SEO tips: Brands rank higher with a ‘highly browsable experience’
Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.
Visual IQ gives brands ‘people-based insights’
Visual IQ has partnered with data management platform Lotame, to deliver people-based marketing insights.
Marketers held back by ‘IT complexity’
Organisations are encountering digital performance problems once every five days, which means they are losing valuable time engaging with consumers, according to new research.
White paper: How to future-proof your business against the new, agile kids on the block
With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future.
Next-gen programmatic marketing: Improve Digital adds header bidding solution
Ad monetisation technology platform Improve Digital is launching a header bidding solution as stepping stone towards the next level of programmatic advertising.
Foxtons optimises targeted messages with Oracle Marketing Cloud
Foxtons has teamed up with Oracle Marketing Cloud and Foxtons Estate Agent, to transformed the estate agent’s A/B testing and optimisation strategy to better target leads.
Swinton insurance gives analytics an AI boost with Jaywing
Insurance broker Swinton Group is boosting its cross-channel attribution strategy with Jaywing, using a blend of machine learning techniques and advanced technology to drive ROI.