82% of companies “Google themselves” to check reputation
Google has become an integral tool for businesses wanting to suss out their client-appeal, with 82% of companies admitting to Googling themselves as part of company image control.
marketing
The future of retail: The rise of conversational commerce
With the rise of Conversational Commerce being a hot topic in the media lately, Gregory Gazagne, Executive Vice President for EMEA, Criteo, looks at what voice-driven, technology will mean for retailers.
Could a video game trailer make you cry? Life is Strange ad celebrates best friends
Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).
Recruitment app Job Today links up with crowdsourcing video platform Userfarm
Hiring app JOB TODAY is partnering with curated crowdsourcing video platform Userfarm to kick off a contest aimed at sourcing video content for its new social media advertising campaign.
Global gamification market to decline as competition heats up- report
The global gamification market to decline at a compound annual growth rate (CAGR) of 30.37% by 2021, according to new research.
GroupM launches new viewability standards with Unilever and Shell
WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars.
Guest comment: Growing email click-throughs is all about relevance
Data from the Direct Marketing Association show a return of 380% invested in email marketing. Why is this still is thing? And what can money marketers do to make the most out of this medium? Ross Sibbald is Executive Head of Striata Marketing Solutions, breaks down the elements of a successful e-marketing strategy.
Taboola partners Getty Images to give marketers “creative testing” tools
Marketing technology platform Taboola has struck a partnership with Getty Images to help clients pair images with their content discovery campaigns.
Share of online UK retail orders going to EU at 4-year high
Online retail delivery order volumes were up +16.5% year-on-year in July, according to the latest data from the IMRG MetaPack UK Delivery Index.
LinkedIn lets users share own videos
LinkedIn has launched a new video feature, letting its 23 million UK members to record, upload and share their own video content on the platform.