In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.
Customer experience management platform Sprinklr has launched eight new integrated products within the Sprinklr Experience Cloud.
While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.
The Bing Network now accounts for over a quarter (25.1 per cent) of the UK PC searches, catching up with Google, according to the latest figures from comScore.
Everyone’s talking about artificial intelligence, but what are the practical steps you need to take to get it to work for your business? Assaf Baciu, SVP of product, Persado looks at the questions organisations have to ask if ask if they’re aiming to use AI in marketing.
Nearly 70% of online shoppers prefer to purchase through Amazon, Etsy, eBay or other online marketplaces, and small business owners may reap big benefits by selling through these marketplaces in addition to their online stores, a new survey suggests.
Audience profiling company GlobalWebIndex has formed a strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel.
Decision makers prioritise opinion over fact when it comes to making purchasing decisions. A survey of 1,200 IT and marketing decision makers revealed 99% seek out opinion-based material when searching for a new vendor.
Start-up advice is easy to find, but what about firms that have survived those crucial first three years but are looking to expand? In this article, Philip Rooke, CEO of Spreadshirt offers tips ion moving your business from a start-up to a grown-up.
There is an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications – which 28% of consumers across the UK and France say they now receive four or more times per day.