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marketing

Coca-Cola sponsors virtual player on FIFA 18

October 5, 2017

In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.

Content, Social advertising, content, Entertainment, games, marketing

Sprinklr updates customer experience management platform

October 4, 2017

Customer experience management platform Sprinklr has launched eight new integrated products within the Sprinklr Experience Cloud.

Ads, Social brands, CRM, marketing, media

Getting ‘third-party verified’ is high on mobile media buyers’ agenda

October 3, 2017

While third-party measurement across mobile is on the rise, less than a quarter (24%) of mobile media planners are currently using third parties to measure and validate their data, according to new research.

Ads, Content agencies, brands, Facebook, marketing, media

PC search trends: Bing catching Google in UK with 25% market share

October 3, 2017

The Bing Network now accounts for over a quarter (25.1 per cent) of the UK PC searches, catching up with Google, according to the latest figures from comScore.

Search advertising, comScore, global, Google, marketing

Top tips: The 3 critical questions for using AI in marketing

October 2, 2017

Everyone’s talking about artificial intelligence, but what are the practical steps you need to take to get it to work for your business? Assaf Baciu, SVP of product, Persado looks at the questions organisations have to ask if ask if they’re aiming to use AI in marketing.

Ads, Mobile, News Google, marketing, media, technology

Small firms benefit from selling through Amazon, Etsy, or eBay in addition to online stores

October 2, 2017
Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020
Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020

Nearly 70% of online shoppers prefer to purchase through Amazon, Etsy, eBay or other online marketplaces, and small business owners may reap big benefits by selling through these marketplaces in addition to their online stores, a new survey suggests.

E-commerce Amazon, eBay, marketing, retail, technology

GlobalWebIndex teams with Publicis for global audience planning and activation

September 29, 2017

Audience profiling company GlobalWebIndex has formed a strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel.

Ads, Content agencies, analytics, global, local, marketing

Marketing decisions: Opinion trumps facts in the battle for influence

September 28, 2017

Decision makers prioritise opinion over fact when it comes to making purchasing decisions. A survey of 1,200 IT and marketing decision makers revealed 99% seek out opinion-based material when searching for a new vendor.

News content, Facebook, Google, marketing, media

Top tips: How to take a business through puberty

September 27, 2017

Start-up advice is easy to find, but what about firms that have survived those crucial first three years but are looking to expand? In this article, Philip Rooke, CEO of Spreadshirt offers tips ion moving your business from a start-up to a grown-up.

E-commerce, News Amazon, marketing

Lost emails cost customer relationships in under 60 seconds

September 27, 2017

There is an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications – which 28% of consumers across the UK and France say they now receive four or more times per day.

Ads, E-commerce, Regulation brands, email, Facebook, France, marketing
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