Facebook halts ethnic targeting in ads
Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.
marketing
Will Amazon Treasure Trucks reach UK shores for Christmas?
UK consumers are wondering when Amazon’s legendary Treasure Trucks will finally dock in Britain, following a UK recruitment drive earlier this year. If Amazon’s Treasure Truck plans have sunk, ParcelHero asks will another retailer sail in to pirate the idea?
Top personalisation tips: Are SMEs being beaten at their own game?
SMEs have long been the masters of a personalised approach to business, but with larger organisations making the most of e-commerce to personalise the customer journey, smaller businesses must keep up or risk losing out on their home turf. Andrew Ardron, CEO, ProspectSoft, offers tips for smaller businesses to get a handle of their online … [Read more…]
Only 25% of charity apps accept donations
Three quarters (75%) of charities don’t offer apps capable of making or managing payments, despite almost half (45%) of UK consumers making donations via a mobile device in the last year and 65% using their smartphone or tablet to pay for goods or services.
Brand loyalty: 5 questions you should be asking to become an ‘experience business’ in 2018
Brands need to become an ‘experience business’ in 2018, according to a new study that outlines 5 key issues facing brands looking to win over customer loyalty into next year and beyond.
Shoppers keen to set their own contactless card limit
Nearly half (48%) of shoppers would like to customise their contactless card transaction limit, or would like to the ability to do so, according to new research* from card machine provider Paymentsense.
All consumers want for Christmas is free shipping
The majority (92%) of consumers’ shopping purchases will be influenced by offers and promotions this Christmas, according to research from the 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne.
San Miguel sponsors eSports team Heretics
Beer brand San Miguel beer has signed a partnership agreement with Spanish eSports organisation Team Heretics as its major sponsor.
‘Tis the season for content marketing: 3 top tips for content marketers this Christmas
Claire Wilson, Content Strategy Director at Stratton Craig offers some tips for brands on creating effective content marketing campaigns this Christmas season, with examples of successful festive campaigns by big brands.
Online Christmas shopping: Santa Claus is shopping online
Christmas can be a great opportunity to secure new customers, and a good experience with personalised service can lead to higher retention rates. Howard Williams, Marketing Director at Parker Software looks at how live chat software help manage high volumes of festive customers.