Butter brand debuts Super Bowl “farm challenges”
Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.
marketing
Gumtree ramps up safety features for sellers and buyers
Gumtree has introduced major updates to the sites Help Centre, improving the way that customers access safety advice and messaging.
The influencer marketing revolution [INFOGRAPHIC]
Influencer marketing has become big business, as vloggers starts to garner huge social media followings and brands take notice. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at some key influencer marketing stats for 2018.
Guest comment: The 5-second delay costing businesses thousands
Consumers are becoming increasingly demanding, pressuring retailers to compete to provide the best customer experience. Ian Waters, Director of Solutions Marketing at ThousandEyes, looks at the past years’ shift in consumer expectations and how the changing technology landscape and increase in network traffic has given network monitoring a more important role than ever before in … [Read more…]
If you want to be amazing at content marketing start by leaving your ego behind
Too many businesses make content marketing about them and forget the real reason why they should be doing it. It’s becoming more ego marketing than content marketing. Andy Brown, Managing Director Reality PR, looks at how you plan for content marketing by leaving egos behind.
Guest comment: The evolving role of agencies in our changing adland
If brands are taking the reins on their marketing, how do agencies fit into the picture? Ilona Lubojemska, Director, Client Services at The Trade Desk, takes a closerlook at the changing role of agencies in 2018.
10 biggest business blunders of all time
Even the biggest companies make mistakes and now researchers have come up with what they believe could be the ten biggest business blunders ever.
Instagram lets users follow hashtags: New channel for brands?
Instagram is now letting its users follow hashtags based on their interests, in a move that could make streams more engaging while open up new marketing opportunities.
Email marketing trends: Cultural stereotypes ‘alive and kicking’
When it comes to email marketing, cultural stereotypes are very much alive, according to new research.
Top 5 retail predictions for 2018: breaking down barriers between digital and physical
What does 2018 hold for retailers? Meyar Sheik, CEO and Co-founder, Certona explains the need for greater personalisation, greater channel integration, and a re-imagining of the customer experience will be important for meeting ever-changing and demanding shopper expectations.