Payments trends: Top 10 cashless cities revealed
Just 10% of Brits are now likely to pay in cash, with London seeing the highest proportion of card transactions while Bristol is the contactless Capital, according to new research.
marketing
Influencer marketing trends: Big brands ‘wasting money’ on fake followers
Two Procter and Gamble brands are among the top 10 advertisers using paid influencers with fake followers, while Heinz Ketchup is the most efficient brand on Instagram with a sub-$2 CPM, according to new research.
The millennial effect: Generational divide in IT
Sixty-five percent of millennials believe the technologies they buy for personal use influences the technologies they purchase for their organisation, compared to 55 percent of Generation X and 57 percent of baby boomers.
WhatsApp gets first update since Facebook privacy scandal
WhatsApp has got a new tool that lets users recover media that they had previously deleted, including pictures, GIFs, documents or voice messages, but only for Android users.
‘Personalisation’ not a priority to consumers
Personalisation is way down on the list of things consumers care about when it comes to digital experiences, according to new research.
Three quarters of marketers believe culture of measurement is killing creativity
Almost three quarters (72%) of marketers feel that a culture of measurement is killing creativity, according to a new study.
CSR trends: Purpose holds the key to accelerated brand growth
Genuinely ‘purpose-led’ brands stand to grow at twice the rate of those without any higher-order societal aim, according to Kantar Consulting’s new Purpose 2020 research released today.
Most consumers buy products they discover on retailers’ social media channels
Over two thirds (67%) of UK consumers go on to purchase products they discover on retailer’s social media channels, new research reveals.
Sir Martin Sorrell quits WPP after 32 years
Sir Martin Sorrell, the chief executive of the world’s biggest advertising company WPP is leaving the company he built up over three decades.
Most brands admit sales lost to counterfeiting: AI and dark web new threats
Almost half of brands (47%) lose sales revenue to counterfeit or pirated goods, with 1 in 3 reporting a loss of more than 10%, according to new research.