marketing Archives

Purple Tuesday: Retailers that neglect disabled access ‘missing out on huge profits’

November 13, 2018

Today marks the first ever Purple Tuesday, which is helping to raise awareness of the barriers to shopping for disabled people. A new video from agency We Are Fred is being screened at retailers across the UK.

Berocca launches branded TV content with Channel 4 partnership

November 12, 2018

Vitamin supplement brand Berocca will unveil its brand-first TV programme, ‘Extreme Everest’ with Ant Middleton, this Sunday in partnership with Channel 4 to launch its new ‘No Day Too Tough’ campaign.

Iceland Christmas TV ad banned for being “too political” (but goes viral online)

November 9, 2018

UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.

Visa runs first ever UK Christmas TV advert

November 8, 2018

Visa announces the launch of its first ever UK festive TV advert created by Saatchi & Saatchi, encouraging the nation to visit their local high street this Christmas.

Brands not really listening to the ‘Voice of the Customer’

November 8, 2018

Over three quarters (78%) of brands say they now measure the Voice of the Customer, but just 24% think they get the insight they need to transform their business, according to new research.

How businesses collect mobile app reviews

November 8, 2018

Nearly two-thirds of businesses (63%) actively collect and implement feedback from reviews into their apps, according to new research.

Top 7 John Lewis Christmas ads: ‘The Long Wait’ most emotionally effective

November 8, 2018

“The Long Wait” is the most effective John Lewis Christmas ad, according to new emotion AI data released today by Realeyes.

Under the influence: maximising the marketing force of niche persuaders

November 6, 2018

With a seemingly endless supply of micro influencers to choose from, how can retailers ensure they find the right fit and optimise their social media investment? Apu Gupta, CEO of Curalate offers a five-step guide to successfully nurturing exposure using this personalised marketing approach.

US Midterms: right-wing audiences engage more with news apps

November 6, 2018

US voters who lean toward the right are engaging with new apps more than their liberal counterparts, highlighting the stark difference in media consumption between voters, according to new research.

Brexit and digital marketing: What does a ‘no-deal’ mean for data?

October 30, 2018

A lot has been said about the impact of Brexit on British businesses, but what about the data and marketing industry specifically? New insight from the DMA gives a rundown on what Brexit and a no-deal could mean for our sector, as well as how companies can prepare for the worst case.