marketing Archives

Top 100 trends on Pinterest

December 11, 2018

Pinterest launched has launched its Pinterest 100 list, an annual list of emerging trends across 10 categories including food, style, beauty, travel and home decor.

Artificial intelligence will not be mainstream in marketing until 2021

December 10, 2018

Artificial intelligence (AI) will not find mainstream use among marketers until at least 2021 according to a new ‘CX: Today and Tomorrow’ research report from Episerver.

Top marketing tips: 4 predictions for 2019

December 7, 2018

Simon Theakston, Co-Founder and Managing Partner, at SBDS, looks at what we can expect in the marketing and advertising industry from the year ahead when it comes to all things data.

Top tips: How brands are preparing for the “access on demand” economy

December 6, 2018

More and more people are signing up for subscription retail ser vices like Dollar Shave Club. Mass personalisation at scale is the future of retail, but it how can you engage customers or prospects if you no longer own the point of sale? Julian Kramer, Chief Experience Ambassador, Adobe EMEA looks at how brands are … [Read more…]

Marketers not “putting their money where their mouth is” when it comes to data sharing

December 6, 2018

SEO data is still being heavily siloed in organisations, despite claims to prioritise cross-channel strategies, according to new research.

Gen Z ‘motivated by job satisfaction more than money’

December 5, 2018

Generation Z are more motivated by job satisfaction and working for the social good than by money, according to new research.

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

December 4, 2018

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.

12 brand and marketing trends for 2019: Ditch the celebrities and get emotional

December 4, 2018

With the New Year nearly upon us, marketers are preparing for 2019 fiscal brand planning. Dr. Pasikoff, founder of Brand Keys takes an advance look at trends that will be make-or-break decisions – both for brands and for consumers.

Half of business leaders ‘don’t have a marketing attribution model’

December 4, 2018

Nearly half (46%) of business leaders don’t have a marketing attribution model, with 37% feeling overwhelmed by the complexity of attribution data.

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners

December 3, 2018

This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel.